Shunra Corporate Style Guide

Corporate Style Guide

I led the complete rebranding of the Shunra from the ground up, including a personalized logo, a completely new color palette, and new typefaces.

I finalized the logo design and implemented a cross-media color scheme.

Shunra HTML Emails

HTML Emails

HTML emails are an effective marketing tool, and if built correctly, they can really make an impact. Shunra used Marketo to deploy HTML email campaigns. Marketo integrates nicely with SalesForces' API, but I found that the back-end coding added a great deal of excess code.

As a solution, I hand coded all HTML emails and placed the code into Marketo for transmission.

Mobile Performance Video

This interview-style video, created for use on Shunra's website, describes the importance of factoring in mobile performance into the development cycle.

I assisted in the shoot, edited the footage and added the visual effects via After Efftecs.