I led the complete rebranding of the Shunra from the ground up, including a personalized logo, a completely new color palette, and new typefaces.
I finalized the logo design and implemented a cross-media color scheme.
HTML emails are an effective marketing tool, and if built correctly, they can really make an impact. Shunra used Marketo to deploy HTML email campaigns. Marketo integrates nicely with SalesForces' API, but I found that the back-end coding added a great deal of excess code.
As a solution, I hand coded all HTML emails and placed the code into Marketo for transmission.